catchword
Definition
Word Type: n
a word or phrase that is popular, attention-grabbing, or frequently used, often serving as a keyword or slogan in a particular context.
Example
- The catchword of the campaign was ‘innovation’.
a word or phrase that is popular, attention-grabbing, or frequently used, often serving as a keyword or slogan in a particular context.
Example
- The catchword of the campaign was ‘innovation’.